GEOs, offers, landing pages, and tracking.
DataCraft
Growth infrastructure for iGaming
Command center for iGaming growth.
We connect traffic, CRM, retention, analytics, and tech into one measurable launch system.
Full-cycle team
iGaming focus
Scale-ready systems
About DataCraft
Operating system for iGaming growth.
We act as the execution layer between marketing, product, analytics, and tech teams.
Events, cohorts, reports, and funnel signals.
Working channels, CRM loops, and retention mechanics.
iGaming focus
A team for marketing, analytics and development.
Growth channels
Media buying, SEO, CRM and gamification.
One connected system
Connecting acquisition, retention and analytics.
Fast launch
Testing ideas early and building on what works.
Contact hub
Send the context. Get a launch path.
Tell us what you are launching, scaling, or fixing. We will map the first priorities and the fastest measurable next step.
Who We Help
Growth
support for
teams
operating in
competitive
markets.
iGaming operators
Brands that need a stronger acquisition and retention system.
Betting projects
Sportsbook teams launching offers, campaigns, and new funnels.
Affiliate teams
Performance teams that need SEO, paid traffic, and tracking support.
New GEO launches
Projects entering new markets with localized growth execution.
Services
Six connected services in one growth system.
Paid traffic setup, testing structure, creatives, and scaling logic.
Technical SEO, content plans, authority building, and GEO pages.
Segments, automated journeys, reactivation, and conversion messaging.
Missions, challenges, bonuses, and retention loops for active users.
Landing pages, analytics, pixels, CRM connections, and dashboards.
Reporting, cohort views, funnel reviews, and data-based decisions.
Services & offers
Services for your next move.
Choose a service to see the scope of work. We can take on one area or connect several around your project.
Media Buying
Launch and manage paid traffic
For a new GEO, a product launch or campaigns that need a fresh approach.
Scope of work
A focused test plan
Define channels, audiences and budget priorities for your GEO.
Creatives and campaigns
Prepare creatives, campaign structure and conversion tracking.
Launch and optimisation
Run tests, review acquisition costs and refine campaigns using the data.
What you receive
Live campaigns and a test report showing what to stop, improve or scale.
SEO
SEO for your target GEO
For projects building organic acquisition in an existing or new market.
Scope of work
Technical audit
Check indexing, page structure and issues that limit search visibility.
Search demand and content
Map search queries to landing pages and a content plan for your GEO.
Implementation and monitoring
Improve priority pages and track search visibility, traffic and conversions.
What you receive
An SEO roadmap, updated priority pages and reporting on organic performance.
CRM
Bring users back to your product
For teams with an existing user base that need onboarding, repeat visits and reactivation.
Scope of work
User segments
Group users by lifecycle stage, behaviour and activity.
Automated journeys
Build onboarding, retention and reactivation flows with relevant messages.
Connections and measurement
Connect available channels and track each flow from delivery to conversion.
What you receive
Configured CRM journeys, a segmentation map and reporting on user responses.
Gamification
Gamification and retention
For products that want to test missions, challenges and rewards as part of the user journey.
Scope of work
Mechanics for a clear goal
Choose the target action and define participation rules and rewards.
A connected user journey
Link mechanics to product screens, CRM messages and user segments.
Pilot and evaluation
Launch a pilot and review participation, repeat visits and cohort behaviour.
What you receive
A pilot mechanic with clear rules and reporting to guide further development.
Tech
Get your project ready to launch
For teams that need landing pages, connected services and reliable conversion tracking.
Scope of work
Landing pages
Build pages for your offer and check forms, mobile layouts and load performance.
Service integrations
Connect forms, CRM and tracking tools to the existing project.
Pre-launch checks
Verify events, pixels and data transfer across the conversion journey.
What you receive
Working pages and integrations, with a verified conversion tracking setup.
Analytics
See what drives results
For projects where reports live in different systems and channel performance is hard to compare.
Scope of work
A measurement plan
Agree on key events, data sources and metric definitions.
Reports and dashboards
Bring acquisition, conversion and retention metrics into a shared view.
Funnel and cohort review
Locate drop-offs and compare channels and user groups over time.
What you receive
A dashboard with agreed metrics and a prioritised list of issues to investigate.
We agree on scope, timing and cost after reviewing your brief, GEO and project stage.
Process
Discovery →
Strategy →
Setup →
Launch →
Scale
Case Studies
Short examples of how the system works.
New organic funnel for competitive queries.
Commercial pages, localization, technical fixes, and a content roadmap.
Paid traffic setup for a new campaign stack.
Landing pages, creatives, event tracking, and controlled channel tests.
Engagement mechanics connected to CRM.
Missions, bonus logic, lifecycle messaging, and return-visit loops.
Why Us
Built for execution, not presentation decks.
Full-cycle team
Strategy, acquisition, retention, content, analytics, and tech in one loop.
iGaming focus
We understand launches, GEO logic, compliance pressure, and fast cycles.
Technical execution
Tracking, landing pages, CRM, dashboards, and campaign data flows.
Fast launch
We prioritize what gets a project live, measured, and ready to improve.
Data-driven optimization
We turn channel, funnel, and retention data into practical next moves.
FAQ
Answers before the first call.
We build growth systems for iGaming projects: traffic, SEO, CRM, gamification, analytics, landing pages, and tech setup.
Paid traffic, SEO, affiliate traffic support, lifecycle CRM, and channel mixes shaped around the project.
Yes. We prepare localized offers, pages, channel plans, tracking, content, and launch workflows for new GEOs.
Yes. We support analytics events, pixels, CRM connections, dashboards, landing pages, and campaign data flows.
Yes. We design CRM flows, segmentation, reactivation campaigns, and gamification mechanics focused on repeat engagement.
Contact CTA
Ready to build your iGaming growth system?
Send a short brief or message us in Telegram. We will map the first priorities and suggest a practical launch path.